Paris Community Hospital/Family Medical Center rolled out its new Horizon Health brand beginning April 16.
The Horizon Health name and logo will begin appearing on facility signage, community sponsorship signs, correspondence, and more. Horizon Health locations will include Paris Community Hospital, Paris Clinic, Chrisman Clinic, Oakland Clinic, EZ Care, and Senior Care.
Horizon Health also includes the many services offered within each of those locations/facilities, as well as a new ambulance service, which will be called Horizon Health Emergency Management Services.
"This is an exciting time for us," said Oliver Smith, Horizon Health president & CEO.
"The Horizon Health brand will more thoroughly reflect our growth and geographic reach. We have expanded our locations and services, and increased access to providers and technologies not traditionally found in rural areas. We have become more than the two specific facilities the name Paris Community Hospital/Family Medical Center suggests."
The new Horizon Health brand does not mean the organization has been purchased, Smith noted.
The organization has the same ownership, management, and employees that patients and their families know and trust.
"We remain a strong, independent organization with a local board of directors," Smith said. "Although we will have a new name and logo, people will continue to receive the same quality care they expect – and a whole lot more."
The process to create a new brand began more than two years ago.
It included focus groups comprised of community members, PCH/FMC staff, hospital administration, the hospital’s board of directors, healthcare providers, and PCH volunteers.
The Horizon Health name was chosen as it suggests a pioneering spirit.
It envisions the good times to come, as well as the day-to-day aspect of "living on the horizon" in the open landscape of our home.
Horizon Health is a reminder of the organization’s commitment to the future.
"I’m proud of our accomplishments and look forward to our future as Horizon Health," Smith said.
"Many good things are still to come."